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Adesi, M, Owusu-Manu, D and Boateng, F (2019) Segmentation of quantity surveying professional services for focus strategy and diversification. Journal of Financial Management of Property and Construction , 24(03), 294–308.

• Type: Journal Article
• Keywords: Strategy; Management; Strategic management; Competitive advantage; Business strategy; Professional quantity surveyors; Diversification; Quantity; Surveying; Professional; Segmentation; Pricing;
• ISBN/ISSN: 1366-4387
• URL: https://doi.org/10.1108/JFMPC-09-2018-0052
• Abstract:
  Notwithstanding that numerous studies have focused on strategy in quantity surveying (QS) professional service firms, there is a paucity of investigation on the segmentation of QS professional services. The purpose of this study is to investigate the segmentation of QS services for diversification and a focus strategy formation.

  This study adopts the positivist stance and quantitative approach in which a simple random sampling technique was used to select participants. In total, 110 survey questionnaires were administered to registered professional QS, out of which 79 completed questionnaires were returned for analysis.

  The paper identifies three main QS service segments characterised by low, moderate and high competition. In addition, this study found that the concentration of traditional QS services in the building construction sector is due to the unwillingness of QS professional service firms to diversify into the non-construction sectors such as oil and gas. The diversification of QS services in the low competitive segment requires the adoption of agile approaches.

  The study was limited to numeric analyses and so would be complemented by qualitative research in the future.

  This paper is useful to QS professional service firms interested in diversifying their services into the non-construction sectors to enhance the pricing of their services.

  Segmentation of QS services is fundamental to the formulation of focus strategy for non-construction sectors such as oil and gas and mining to enhance the pricing of QS professional services.

Bayat, F, Noorzai, E and Golabchi, M (2019) Identifying the most important public–private partnership risks in Afghanistan’s infrastructure projects. Journal of Financial Management of Property and Construction , 24(03), 309–37.

Dithebe, K, Aigbavboa, C O, Thwala, W D and Oke, A E (2019) Factor analysis of critical success factors for water infrastructure projects delivered under public–private partnerships. Journal of Financial Management of Property and Construction , 24(03), 338–57.

Enshassi, A, Saleh, N and Mohamed, S (2019) Application level of lean construction techniques in reducing accidents in construction projects. Journal of Financial Management of Property and Construction , 24(03), 274–93.

Mollo, L G, Emuze, F and Smallwood, J (2019) Improving occupational health and safety (OHS) in construction using Training-Within-Industry method. Journal of Financial Management of Property and Construction , 24(03), 655–71.

Owusu-Manu, D, Jehuri, A B, Edwards, D J, Boateng, F and Asumadu, G (2019) The impact of infrastructure development on economic growth in sub-Saharan Africa with special focus on Ghana. Journal of Financial Management of Property and Construction , 24(03), 253–73.

Parchami Jalal, M and Shoar, S (2019) A hybrid framework to model factors affecting construction labour productivity. Journal of Financial Management of Property and Construction, 24(03), 630–54.

Sharma, R K and Bakshi, A (2019) An evident prescience of determinants of dividend policy of Indian real estate companies. Journal of Financial Management of Property and Construction , 24(03), 358–84.